So you’ve decided to sell your home. Congratulations! It’s a big step, and definitely a life-changing event not to be taken lightly.
An obvious question you might be asking yourself is: How do I put this all into motion and formulate a plan that will work best for my family?
Once you’ve decided that you want to sell your home the next thing to do is give me a call and we can go over my Sales and Marketing Strategy and make a plan for you.
Outline your objectives
Expectations, questions, and concerns
What is your motivation to sell?
What is your timeline to move?
Where are you moving?
What is most important for you?
Understanding the Market
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of active, pending, and sold transactions
Personal timing and seasonal considerations
Strategic Planning and First Impressions
Discuss Improvements and alterations
Outline features and benefits
Determine key differentiators based on active inventory
Establish target market and buyer profile
Create profile-based buyer attraction strategy
Finalize documentation and contractual agreements
Complete property improvements
Engage staging consultant
Engage photography and media team
Define launch timeline
Property launch collateral
Digital marketing plan
Facebook strategy highlighting your home’s best features with video and ads Instagram strategy to build a buzz around your home with video and ads
Broker network exposure
Open house strategy
Direct mail and communication approach
Events and public relations
Introducing the Property
Launch the marketing plan
Create the perception of value
Attract and qualify potential buyers
Show the property
Weekly reports, updates, and communication strategy
Respond to changes in the marketplace
Procure written offers
Qualify and analyze the merits of each offer
Negotiate to optimize price and terms
Multiple offer process and backup offer strategies
Execute the contract
Meet deadlines and contingency periods
Fulfill duties and responsibilities
Transition from the property
Close and celebrate!
Working Together Again
Stay in touch and keep you informed
Second homes and investment properties
Provide ongoing advise and resources
If you are thinking of selling or just want to know what is going on in the market give me a call and we can chat in person or on a Zoom Call. Here to help and advise!